Heard of the one-finger challenge? If you haven’t Google it and see for yourself where technology has brought humanity, the good thing is silly trends like this one can’t overshadow how important technology is to businesses today. If you run a business you need technology, the reason for this is simple technology makes things easy and it also saves you money.

There are lots of technologies out there that you can use for business, the problem is. It is impossible or impractical to use all of them at once, thus you have to choose carefully what suits your business.  The first thing you must do is distinguish your needs from your wants, to do this you will have to understand your business.

You do this by looking at your business from the ground up, the idea is to identify what the business needs most and what it can do without. For instance, if you don’t have an in-house accountant and you don’t have enough resources to hire one, you can invest in accounting software.

This will make it easier for you to keep an eye on your business’s finances, another importance of distinguishing your needs from your wants is, it will keep you from wasting money on things that you don’t need.

Reliable internet and communication

Understand that your competitors are either using or starting to use the internet for business, this allows them to reach new clients, solve problems and do business. Simply put you need the internet; a stable internet connection will ensure that clients have access to you or your products at any time of the day.

What happens when the internet is down?  You need a backup connection; this will ensure that your business continues working even if your service provider is experiencing problems.

The cloud

One place to store your client’s details, information, or identity is on the cloud. The question comes, is it safe to store your client’s information on the cloud? The truth is there is a possibility that you might get hacked, remember apple? What you can do to keep your data safe is to make sure that your password is protected all time and don’t forget that keeping your data safe is a shared responsibility. As a consequence that pick the right provider.

Being that the cloud is not 100% safe you should backup your data on a physical hard disk that you can access at any time if you are dealing with sensitive information make sure that the data is encrypted. This brings in the issue of cybersecurity; understand that as long as you store important information online you are a target to cybercriminals. Therefore it pays to invest in cybersecurity; the point is to keep your client’s information safe at all times by keeping your protection updated and having your systems checked by an expert each month.

Online presence

As mentioned above you must take your business online, thus you need a website, social media pages, and a blog if necessary. Going online will help you grow your business by putting it on the global map i.e. anyone from anywhere can access your products or services.

You will also need a Database Management System and online payment acceptance.

You should go to mobile

Here you may need a Smartphone or tablet. The mobile device you pick should only be used for work-related purposes; this will keep you from mixing your personal life with your work e.g. sending inappropriate texts or emails accidentally to clients.